They Won’t Buy From You the First Time
I hate to tell all website owners that users do not buy the first time. Even if you have a beautiful website, great copy, a fantastic product or service a customer just won’t buy. It takes many more visits than website owners think to gain a sale. That is why it is so important to try to get a users email address and market them after they have left your site.
The standard rule is it takes 7 times for a user to see your brand before they buy. This leads to my classic clichéd phrase ‘Let your customer take something home with them.’ When you let customers download an e-book, report etc. adleast they are thinking of you when they are offline. You can further email them unobtrusively to gain more branding points. Customers love information and the more info you give them the more it helps them in making a buying decision. One key you have to remember is that one of your greatest goals is to market user’s offline. Savvy Internet companies recognized this along time ago. They are always trying to get you to download something so they can market you offline. They also want to get that almighty email address.
It is a tragedy that website owners really think someone is going to buy the first time they come to their site. That is crazy? Smart marketers give away something for free to help gain that email address for further marketing.
- Free trials
- 7 Day Courses
- Free Memberships
If you are letting your customers skip away then you need to change your philosophy and use one or a few of the above techniques. I guarantee in the long run you will have increased sales.
Trent Partridge Internet Marketer/Photographer/CIO of Media55.com and Author of the ebook Internet Marketing for Music Artist, Models, Photograpgers and Entertianers. https://www.musicandmodelmarketing.com/